Olga Sundukova joined the expert panel to discuss a future in hospitality design at the conference that was held in Dubai, on the 8th of December. 21st Century Luxury- Balancing Design Vision with Value Engineering was offered as a key topic for discussion.

Conference discussion points included such issues as challenging experiences in designing luxury hotels and considering the new demand, wealthy new generations as pose a challenge for a designer to balance traditional mature audience with a new generation.

Traditionally, the audience of five-star deluxe hotels were within a mature age bracket, wealthy and seeking new territories. The economic ascend of the deluxe hotel have migrated towards experiential travel, where service alone is not enough. The new demand is seeking places and design that provide a true experience that allow them to escape for their day to day life.

On the other hand, hotel developers/owners expect a return on investment expectations to the extent that the initial design vision may suffer due to cost expectations not aligning with the level of sophistication required to deliver this hotel.

The full transcription will be published soon.