Hotel design event Sleep announces 2017 programme
Dezeen, 9 November 2017
Dezeen promotion: this year’s Sleep – an annual gathering for hotel architects and designers – will focus on the role of design in creating loyal, returning hotel guests.
The two-day event takes place from 21 to 22 November 2017 at London’s Business Design Centre. It will include a range of installations, exhibitions, networking opportunities and panel discussions.
To follow this year’s theme, the Sleep Set competition will ask five creative studios to design guest rooms that explore “loyalty to the planet, the neighbourhood, the hotel and to one’s self”.
This will be accompanied by a pop-up bar designed by Moscow-based studio Sundukovy Sisters, which aims to “emphasise the importance of human interaction in eliciting loyalty between people but loyalty between brands and individuals”.